Update: So. I ‘got the glass’ in the mail, after getting home from a long car ride with the kids, and the first thing I did was unwrap it wrong and see it smash to the floor in a million tiny pieces.
I never even got to see what the thing looked like. So, consider this posting in light of the fact that the poster MIGHT be an idiot.
So.
Maybe you’ve seen it, most of the ad sites are mentioning it, it’s got
some pop to it.
California Milk Processor Board Game, get it? A pun on “California Milk Processor Board” and
“Board Game”
It’s kind of neat, BUT –
The user experience is TERRIBLE, because you have to wait for the thing to load forever, then wait for the INSTRUCTIONS to load, then wait for random things to load throughout the experience.
I see that they made, somewhere, a tradeoff between the richness of the content vs. usability…(Raster images that look like they were from a shoot of real miniatures, etc) but is the payoff worth it? On top of which, the response time of the ‘action’ games that are part of the overall game is hampered by the graphics.
What consumer is going to spend time with this? What are they going to take away from this experience? Sure, this is a great portfolio piece, and the client was probably in ecstasy about it — it is beautiful. But in the end, that comes at a cost which, in my opinion, it can’t afford. Yes, we want a happy client, and we want something that gathers the user into it’s bosom and makes them feel all cozy, but in the end they haven’t served their client well, unless the brief was to make something snazzy that no one could enjoy fully. Pushing the envelope is one thing, pushing the users patience (CORRECTION: the consumer’s patience) is another.
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