Nutshell: He’s been reading other’s responses to his blogjects riffs, and seems to be defending, somewhat, against the notion that there’s nothing new there. There’s no new ‘technology’ (read, no new thing per se), or specific tool that enables this — so why the big deal?
His response: It’s a new way of thinking, and that is something new.
His conclusion, to me, is why a blog is NOT just another way to publish a website. Unless, of course, you are just publishing a website.
I may have mischaracterized. If so, please correct me. In either event, my take away:
New ideas != new tools
New ideas = new uses