Cyber Lions, BFD

So, the Cannes Cyber Lions

Big fucking deal.
I know. They matter, in the same way the Oscars and Grammys and whatnot matter. They’re about affirmation. They help (like all awards) impress clients, they help recognize something about something for someone.

First – a disclaimer: There is some great, funny stuff in there. I’m less peeved about the entrants than about the category, and what it represents… There are people who put their time away from their families and friends to pull this stuff off, and they deserve respect for that.

The thing is — looking at the thumbnails for each category, they all look the fucking same. Flash piece, centered more often than not in a dark background. One off. No depth. Something to play with. They are, painfully, devastatingly, CLEARLY the modern equivalent of the :30. I will create something hemmed in. Something I can contain. I will allow people to email it, and hence it will be VIRAL (which, different rant later, it wouldn’t be, it would be simply SPREAD VIA EMAIL)

Continue reading Cyber Lions, BFD

Gaming, and missing the point…

This post on Kotaku has me thinking. There’s a few others on lately that do the same, more on that in a second. Basically the poster suggests that the Darfur is Dying game (go check it out) could be a more immersive, survival horror type game, with the player either as a hero trying to help or as a victim trying to escape. Proceeds to fund the relief efforts, such as they are.
My basic problem: The Darfur is Dying game isn’t meant to be ‘fun’ like that. It’s horrifying to play, basically hopeless (as a game, to win) and meant to trigger a completely different experience than, say, Resident Evil. Instead of goading our emotions like ‘fun’ and ‘excitement’, instead of allowing us to live in fantasy role, it forces us, through the medium of gaming, to empathize and as much as a fairly ‘simple’ Flash game can, inhabit the life of people who, as a society in general, we are ignoring.

But my beef isn’t really that they missed the point on this one as much as they seem to miss the bigger point, and frequently. Continue reading Gaming, and missing the point…